PILDYK "SLEEPWALKERS" TTL Campaign
(Adell Taivas Ogilvy Vilnius)
"Naktynes" is an event (addressed to a young target audience, mainly students) organized by Pildyk (a lithuanian telecommunication company), that takes place AT NIGHT.
The agency found the main theme ("Find/catch the sleepwalkers in town") and realized a whole multimedia campaign, based on the SLEEPWALKER "icon".
The agency found the main theme ("Find/catch the sleepwalkers in town") and realized a whole multimedia campaign, based on the SLEEPWALKER "icon".
All of this in order to promote some specific tariff plan ("Planas Naktines") specifically addressed to the participants, divided into teams, to enable them to communicate more easily through calls or sms.
Here few examples extrapolated from the campaign.
Here few examples extrapolated from the campaign.
COPYLINE: "Naktynes is in town."
TV commercial, launch campaign.
voice over: "Naktynes is in town."
Visual starting reference: "The night of the living dead", reinterpreted according to the cheerful tone of voice of the brand.
Art director: Alberto Berton
Copywriter: Gabrielius Jucevicius
AMBIENT MEDIA:
copy line: PILDYK NAKTINES IS IN TOWN.
AMBIENT MEDIA:
copy line: PILDYK NAKTINES IS IN TOWN.
copy line: PILDYK NAKTINES IS IN TOWN.
AMBIENT MEDIA:
copy line: PILDYK NAKTINES IS IN TOWN.
copy line: PILDYK NAKTINES IS IN TOWN.
Guerrilla advertising:
Missing Person poster: Scattered throughout the city. Calling the telephone number for free people were able to receive information about the event (in order to create buzz)
Missing Person poster: Scattered throughout the city. Calling the telephone number for free people were able to receive information about the event (in order to create buzz)
Guerrilla Advertising.
Stickers to be applied on the doors of shops, pubs and nightclubs attended by the target audience.
Collateral activity in order to create buzz about the event.
Guerrilla Advertising.
Stickers to be applied on the WC doors of student dormitories, pubs and clubs attended by the target audience, in order to create buzz about the event.
Gadgets:
T-shirts for the participants.
